It’s here! announced Boscov’s. And not a moment too soon, we might add.
The new fragrance by Justin Bieber. It’s called, “Someday,” the new scent “for Her That Gives Back.”
And for $45 for a 1.7-oz. Eau de Parfum spray bottle, you can give back to the teen idol a hefty commission for allowing some perfume company out there to use his name. Are American consumers really that gullible?
We have no doubt there are a lot of little girls who swoon over the Canadian heartthrob and will buy his perfume, dreaming that “Someday” they will find their own Justin or someone like him. Splash a little “Someday” behind your ears, and your prince will soon be whispering sweet nothings in them.
“Never Let Go,” says the “Someday” ad. Hang onto Justin and make him even richer than he already is at the ripe old age of 17.
And we’re pretty certain that as we speak, some enterprising perfume manufacturer is mixing that special intoxicating blend that will bear the name of Scotty McCreery, the new American Idol. We all know it’s only a matter of time before fickle teens tire of Justin.
Marketeers have enticed us with Britney Spears’ “Curious,” Paris Hilton’s “Fairy Dust,” and Sarah Jessica Parker’s, “Lovely.”
So with that in mind, where in the world is Lady GaGa’s Monster Ball Eau de Toilette? That one would surely drive your significant other crazy.
But all kidding aside, who can blame these flash-in-the-pan celebrities for striking while the iron’s hot? Fame is fleeting. When was the last time you saw a Madonna fragrance on the shelves at Macy’s? And if having a pretty bottle of Justin Bieber perfume makes a little girl happy, so what if we’re being had?
Now, speaking of deals, but I’m not sure if it’s still on, last week at Sears, an enthusiastic voice came over the loudspeaker enticing shoppers to make 20 easy payments to lay away that snowblower. It wasn’t even officially the first day of summer, but this guy was blasting to winter warning shoppers not to get caught offguard when that big snowstorm hits.
Geez! summer just arrived, but after the Fourth of July the stores signal that it’s pretty much over. Watch for all those 60-percent off swimsuits (and another 20-percent if you have a coupon), not to mention the back to school sales.
And don’t forget, tomorrow begins Christmas in July.
- Bah Humbug